Elite-level insight for product innovation, performance strategy, and market alignment
Jake Hales is an experienced performance consultant working with brands and organisations across the cycling, triathlon, and endurance sectors. Leveraging a unique blend of elite competition experience, academic knowledge, and commercial awareness, Jake supports companies looking to optimise their products, strategies, and athlete offerings.
With a background as a professional cyclist (IG Sigma Sport), a BSc and MSc in Sports Science & Elite Sporting Performance, a 10-year career within the bike trade and over 15 years of high-level coaching — including his current role as Head Coach at Ride Revolution — Jake offers a rare depth of insight across both the performance and consumer landscapes.
Services Offered
Product Development & Testing
• Real-world product validation for apparel, hardware, wearables, and supplements
• Structured feedback from both elite and amateur athletes
• Objective performance assessment across disciplines (road, crit, TT, cyclocross)
Brand Alignment & Market Insight
• Strategic positioning of performance-focused products
• Language, tone, and communication strategies that resonate with high-performance users
• Guidance on authentic integration into the athlete lifestyle and culture
Team & Athlete Consultancy
• Race team structure and operational setup (grassroots to elite amateur)
• Rider development frameworks and pathway consultation
• Support with recruitment, culture, and athlete retention
Content & Storytelling
• Credible athlete-led content creation
• Brand storytelling from a coach and competitor’s perspective
• Collaboration on educational and promotional campaigns
Previous Clients & Collaborations
Jake has consulted with and coached athletes competing at national, world, and Olympic level. He was instrumental in the development of the Ride Revolution Coaching Race Team and has worked closely with triathlon champion Kieran Lindars on high-performance programme design and race planning.
He understands what athletes need — and what products and services genuinely support performance outcomes.
Who Should Work With Jake?
• Cycling & multisport brands developing performance-focused products
• Companies launching into the UK or elite European cycling markets
• Performance directors looking for external expert validation
• Start-ups seeking athlete feedback loops pre-launch
• Race teams needing operational or strategic input
Enquire Now
Jake is available for project-based consultancy, long-term partnerships, product testing retainers, and ambassador collaborations. He can operate under NDA and provides clear reporting and actionable insight.
To discuss your needs, please contact Jake directly via the contact page or email.