World-class cycle coaching for elite and aspiring elite athletes
Jake Hales Coaching is a premium coaching service for high-performing cyclists and multisport athletes who are serious about reaching the top.
Led by former pro rider and current Head Coach at the UK’s leading cycling coaching brand Ride Revolution as well as Triathlon brand Tri Revolution, Jake brings over 15 years of experience at the highest level of the sport — both as an athlete and coach. His coaching has supported hundreds of wins at national and international level and helped shape the careers of some of the UK’s top amateur and elite cyclists and triathletes.
This service is designed for committed athletes looking for:
• A highly personalised, one-to-one coaching relationship
• Advanced training programming using TrainingPeaks and cutting-edge performance tools
• Honest, expert-level insight from someone who’s raced at the highest level and coached others to do the same
• A coach who understands the demands of both cycling and triathlon
• Someone who can see the full picture — from physiology to mindset, and from daily habits to big-season goals
Whether you’re chasing the podium, looking for your first pro contract, or pushing your body to its true potential, this is coaching with intention and precision
Coaching Philosophy
Jake’s coaching blends real-world racing experience with evidence-based training principles. Every athlete is different — and so every plan is different. You’ll get direct access to Jake, and a level of communication, adjustment and strategy you won’t find in lower priced coaching or within a company setup.
Expect to be challenged, supported, and treated like an elite-level athlete — because that’s the standard this service is built around.
Who It’s For
This coaching service is ideal for:
• Road cyclists, crit racers, gravel racer, cross riders and time trialists racing at or aiming to race at the highest level
• Triathletes competing at a high amateur, elite or professional level
• Junior and U23 athletes aiming to transition to the pro ranks
• Dedicated athletes looking to leave no stone unturned in the pursuit of performance
• Overseas riders looking for UK-based coaching insight
• Busy board level professionals or entrepreneurs wanting the best of the best
• High-performance athletes who want Jake directly as their coach
This is a selective coaching service. Availability is limited and all coaching is handled personally by Jake. To apply to be coached by Jake please fill out the contact form and we will be in touch.
Elite Coaching. Unrivalled Experience. Designed for Champions.
Jake Hales’ coaching is not for everyone. It’s for those who want more — those aiming to compete at the top, make the leap to elite level, or extract every last watt of performance. With over 15 years of experience, countless wins, and a background in sports science, Jake has coached athletes to national podiums and pro contracts. This is your chance to work directly with one of the UK’s most respected names in performance cycling.
Packages are fully personalised and delivered through TrainingPeaks, with expert insight in every session. Whether you’re targeting a UCI calendar, national champs, looking to build toward a pro career, or simply want to work with the best, this is for you.
Full-time competitors/Professionals
• Fully customised, daily training plan
• In person training sessions
• Working alongside team/sponsors to plan season goals and structure
• In person attendance to one training camp per year
• Assistance with rider management (sponsor team contracts)
• Detailed analysis of past training and data
• Daily check ins
• Unlimited TrainingPeaks adjustments & feedback
• Full race planning & review
• Strength & conditioning plan integration
• Nutrition guidance & fuelling strategy support using Hexis
• Heat training implementation and management
• Priority WhatsApp and phone access
• Performance data analysis (WKO5/TP)
• Coaching tailored to training/racing abroad
• Ongoing strategy and goal-setting reviews
• Minimum 1 season sign up
This is a limited to 2 clients per season. Both Male and Female riders considered.
For national-level racers, international athletes & full-time competitors.
• Fully customised, daily training plan
• Detailed analysis of past training and data
• Weekly in depth check in with daily contact where required
• Unlimited TrainingPeaks adjustments & feedback
• Full race planning & review
• Strength & conditioning plan integration
• Nutrition guidance & fuelling strategy support using Hexis
• Heat training implementation and management
• Priority WhatsApp access
• Performance data analysis (WKO5/TP)
• Coaching tailored to training/racing abroad
• Quarterly strategy and goal-setting reviews
• Minimum 6-month sign up
This is a performance partnership and requires rider application. Spaces limited.
For serious riders aiming to compete at national level or busy professionals wanting top tier coaching from a coach with vast experience.
• Fully bespoke TrainingPeaks plan, adjusted weekly
• Fortnightly check-ins via call or voice note
• WhatsApp replies/feedback within 24–48 hours
• Strength & conditioning sessions integrated
• Heat training
• Race strategy input and planning
• Nutrition/fuelling advice (general support level)
• Option to add Hexis nutrition support for £45 per month
• Monthly performance reviews
For ambitious riders on the way up, U23s, and top juniors.
• Structured plan delivered via TrainingPeaks, set bi-weekly
• Monthly coach check-in (call or voice message)
• Access to coach via Whatsapp for feedback or advice
• Strength & conditioning and nutrition support
• Goal-setting & progression focus
All teams and national federations considered from Elite Amateur through to Professional. Benefit from Jake and his wider coaching network to manage the training for your riders.
• Working alongside team management to select squad and train it’s riders
• Data analysis and testing for potential new riders
• Fully customised, daily training plans for each rider
• Detailed analysis of past training and data
• Weekly in-depth rider check in with daily contact where required
• Unlimited TrainingPeaks adjustments & feedback for riders
• Full race planning & review with team management
• Strength & conditioning plan integration
• Nutrition guidance & fuelling strategy support using Hexis
• Heat training implementation and management
• Priority WhatsApp access for riders
• Performance data analysis (WKO5/TP)
• Coaching tailored to training/racing anywhere in the world
• Quarterly strategy and goal-setting reviews with management & riders
• Minimum 1 season partnership
• Application required before August 31st of previous season
This is a performance partnership and limited to one team/federation per year.
Looking for something a bit more affordable or entry level? Check out Ride Revolution, headed up by Jake and offering packages for all levels and budgets.